Fennell, G. & Saegert, J. (1996). Globalization issues: The myth of prepackaged solutions. In I. McGovern (Ed.), Marketing: A Southeast Asian perspective (pp. 1 – 27). Singapore: Addison-Wesley. - The Oskar Fischer Prize

Fennell, G. & Saegert, J. (1996). Globalization issues: The myth of prepackaged solutions. In I. McGovern (Ed.), Marketing: A Southeast Asian perspective (pp. 1 – 27). Singapore: Addison-Wesley.