Fennell, Geraldine, Saegert, Joel and Gilbride, Tim (2002), “Responding to Wants: Do Ad Effects Studies Measure the Right People?” In J. Edell and R.C. Goodstein (Eds), Proceedings of the Society for Consumer Psychology. Washington, D.C.: Society for Consumer Psychology (Division 23), American Psychological Association, p. 142-154.” - The Oskar Fischer Prize

Fennell, Geraldine, Saegert, Joel and Gilbride, Tim (2002), “Responding to Wants: Do Ad Effects Studies Measure the Right People?” In J. Edell and R.C. Goodstein (Eds), Proceedings of the Society for Consumer Psychology. Washington, D.C.: Society for Consumer Psychology (Division 23), American Psychological Association, p. 142-154.”