Menu
Publication Year: 1981

Fennell, G. (1981). Emotion: A neglected aspect of consumer behavior. Proceedings of Division, 23, 9.

Posted on April 3, 2018 by UTSA Webteam -

The term “emotion” is mentioned on five pages out of four thousand or so found in seven Consumer Behavior texts with publishing or revision dates in 1978, 1979, and 1980.

Categories

  • Uncategorized