Posted on April 7, 2018 by UTSA Webteam -
This paper is about two topics that marketing authors have neglected, motivation and resource allocation. Although the topics are pivotal to understanding marketing as an activity and to the science of marketing, resource allocation has received virtually no attention; such treatment as marketing authors have given to motivation brings little to the subject that is not available elsewhere. Significant for the present discussion, a connection between motivation and resource allocation, which is the essence of a marketing perspective on motivation, has not been developed.
Posted on April 7, 2018 by UTSA Webteam -
Advertisers want to avoid offending potential customers yet lack a tool to help identify possibly controversial elements during the course of advertising development. This paper describes initial work on such a tool and discusses conceptual issues that remain to be addressed. The implications of these issues are broad and relate to any attempt to describe the way women — or men — are portrayed in advertising.
Posted on April 7, 2018 by UTSA Webteam -
Consumers of goods and services perceive themselves to be in one of five motivating situations, each of which has an activating condition and behavior mode.
